Linen Stylish is a fashion brand specializing in high-quality, eco-friendly linen clothing and accessories. Their product line includes a variety of elegant, sustainable outfits such as dresses, tops, trousers, and skirts, as well as accessories like canvas bags, sandals, earrings, rings, and necklaces. Designed for women who value comfort, style, and sustainability, Linen Stylish approached RevUp Digitals to enhance their online sales and overall engagement through a well-structured social media campaign.
Linen Stylish aimed to scale their online sales while maintaining a low Cost Per Acquisition (CPA). The challenge was to effectively target a broad audience interested in sustainable fashion and convert them into loyal customers.
Our targeted 4-month campaign delivered impressive results:
We maintained Linen Stylish’s strong brand identity by aligning ad content with their eco-friendly values. Our creative approach highlighted the comfort, quality, and sustainable production of their products.
We crafted engaging visuals and copy featuring a “12% OFF All Linen Dresses” offer. The campaign included video ads showcasing the latest collection and static ads emphasizing linen’s benefits.
Our strategy included Custom and Interest-Based Audiences. Custom Audiences targeted previous visitors and engaged users, while Interest-Based Audiences attracted new customers interested in sustainable fashion.
By segmenting audiences and tailoring ad content, we achieved a CPR of $20.08, efficiently driving conversions at a low cost.
RevUp Digitals’ targeted social media advertising strategy significantly boosted Linen Stylish’s online sales and engagement, demonstrating the power of creative ad design and precise audience targeting.
