How We Drove $121K in Revenue with a 1,177% ROAS in 5 Months | Teestyled
Funormous specializes in unique, high-quality novelty products designed to capture attention and bring joy. Despite consistent ad investment, they faced inefficiencies in their campaigns. They needed a performance-driven strategy to increase sales while maintaining a healthy return on ad spend (ROAS).
Funormous was running ads but struggling to scale profitably. Clicks were coming in, but conversions lagged. Their cost per acquisition (CPA) remained high, and ROAS was below expectations. The goal was to refine audience targeting, improve bidding strategies, and drive consistent, profitable sales.
Our 5 months campaign delivered exceptional results:
We structured Funormous’ ad strategy to align with its playful and engaging brand image. By refining messaging and visual elements, we ensured every ad resonated with potential buyers, reinforcing the brand’s appeal while driving conversions.
We designed high-performing Google Ads that showcased Funormous’ unique products, using compelling visuals and persuasive copy. The ads emphasized product benefits, featured customer reviews, and included dynamic remarketing elements to re-engage interested shoppers.
We refined Funormous’ audience strategy to reach buyers with the highest purchase intent. By leveraging in-market audiences, Lookalike Audiences, and detailed demographic segmentation, we eliminated wasted spend and focused on users most likely to convert. Retargeting campaigns were also implemented to re-engage potential customers who had visited the site but hadn’t made a purchase.
To maximize efficiency, we continuously monitored campaign performance and adjusted bidding strategies in real time. Smart bidding, combined with structured ad funnels, helped us reduce acquisition costs while scaling sales. We also implemented urgency-driven promotions to encourage quicker purchasing decisions.
By leveraging a data-driven Google Ads strategy, Funormous transformed its advertising approach, leading to a significant boost in revenue and ad efficiency. If you’re looking to scale profitably with Google Ads, book a consultation to see how we can help you achieve similar results.
How We Drove $121K in Revenue with a 1,177% ROAS in 5 Months | Teestyled
