EZ Bombs, a new player in the marketplace, offers premium bath products designed to provide a relaxing and rejuvenating experience. With no previous marketing foundation, they approached us to help them establish an impactful launch strategy on Amazon and drive immediate sales growth.
As a new brand with no established customer base, EZ Bombs faced the uphill challenge of making an immediate impact in a competitive market. With zero historical data to guide decisions, they needed rapid testing, audience discovery, and a creative strategy to avoid wasting budget while gaining market share.
Our 90-day Amazon Ads campaign resulted in impressive outcomes:
We ensured that all ad creatives were in line with EZ Bombs’ brand identity, focusing on relaxation, wellness, and the premium nature of their bath products. The messaging highlighted their unique product offering and the transformative experience they deliver to customers, positioning EZ Bombs as a must-have for self-care.
Our ads featured high-quality product images, compelling copy, and customer testimonials to build trust and create urgency. Dynamic and engaging visuals were used to showcase the product’d with seasonal promotions that aligned with consumer purchasing behavior.
We implemented rapid audience discovery using Amazon’s targeting tools to reach the right consumers quickly. This include look-alike audience expansion and targeted campaigns for specific demographics interested in wellness, self-care, and bath products.
Return on Ad Spend (ROAS)
Cost Per Click (CPC)
Conversion Rate
Orders Delivered
