Danccia is known for its elegant, minimalist handbags that combine form and function. From sleek totes to versatile crossbodies, their bags are designed for the modern woman who values both utility and style. Prior to launch, the brand averaged ~$20–30K/month from organic efforts and a few influencer pushes. They needed Meta ads to turn this new drop into a scalable DTC revenue stream, without cheapening the brand.
Danccia’s category, fashion handbags, is highly competitive, with rising CPMs and saturated creative. The challenge was to launch a new product line in that noise, use urgency (a 35% discount) without hurting perception, and do it all with a tight ad budget.
Revenue Generated: $134,214.08
Ad Spend: $4,587.43
Overall ROAS: 29.23x
Cost Per Purchase (CPA): $4.23
Total Orders: 1,086
We leaned into aspirational, benefit-led messaging: bags designed for everyday elegance. Copy like “Style that works as hard as you do” paired with urgency overlays (“35% off this week only”) kept the brand premium while driving action. This mix of lifestyle and scarcity helped lift CTRs across the funnel.
Visuals showcased real use, texture close-ups, lifestyle shots, and UGC reels showing the bags in action. We grouped creatives by use case (work, casual, travel) and refreshed bi-weekly to keep performance high and fatigue low.
Cold audiences used layered fashion and shopping interests. Warm and retargeting focused on high-intent site visitors, engagers, and abandoners. Post-purchase upsells and aggressive exclusions kept targeting sharp and costs efficient.
We started broad, tracked CPR daily, and scaled top performers fast. Manual bidding, dayparting, and angle duplication helped us stretch every dollar, keeping CPA under $5 and hitting 29x+ ROAS on just $4.5K spend.
Danccia’s launch proved premium doesn’t mean slow. With sharp audience logic, creative storytelling, and lean spend optimization, we turned a limited-time offer into a high-margin success. The strategy delivered over 1,000 bag sales, 29x+ ROAS, and helped Danccia cement its place as a top-tier DTC fashion brand.
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