In a crowded footwear market, EachandEvery set out to make a significant impact with a compelling sitewide discount. Their goal was to capture the attention of fashion-forward consumers and drive substantial sales through a well-targeted social media advertising campaign.
Client Background
EachandEvery is a footwear brand dedicated to delivering high-quality, stylish shoes that cater to a wide range of tastes. With a focus on providing a diverse collection of fashionable and comfortable footwear, EachandEvery aimed to increase their online visibility and sales through a targeted promotional campaign.
Service Type
Meta Ads
Year
2024
Duration
2 weeks
Challenge & Results
Challenge
EachandEvery aimed to drive significant traffic and sales with a limited budget while maintaining an efficient Cost Per Purchase (CPP). The challenge was to effectively reach their target audience and maximize the return on their advertising spend.
Results
We ran two campaigns over the course of 1 week, delivering remarkable results:
Total Purchases: 87
Sales: $4,743.53
Total Amount Spent: $390.73
Combined ROAS: 12.14
Combined Cost Per Purchase (CPP): $4.49
01
Brand Identity
We aligned the ad content with EachandEvery’s commitment to high-quality and stylish footwear. Our creative approach highlighted the brand’s diverse collection and the sitewide discount, effectively communicating the value of their offerings.
02
Ad Creatives
We designed engaging ads featuring the 40% off sitewide promotion. The campaign included eye-catching visuals and compelling copy that showcased the latest footwear collection, enticing users to explore and make purchases.
03
Audience Targeting
Our strategy focused on reaching fashion enthusiasts and footwear buyers. We used precise audience targeting to ensure the ads reached individuals most likely to engage with the promotion and convert into customers.
04
Optimized Ad Spend
By optimizing the budget and targeting, we achieved a high ROAS and drove significant traffic with a low CPP. The efficient ad spend ensured maximum return on investment and high engagement with the campaign.
Results
$4,743.53
Total Sales
12.14
Return on Ad Spend (ROAS)
$4.49
Cost Per Purchase (CPP)
RevUp Digitals’ strategic social media advertising campaign for EachandEvery successfully boosted online sales and engagement, demonstrating the effectiveness of targeted ad design and budget optimization.
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