Maison is a premium brand renowned for its meticulously designed makeup, skincare, and jewelry organizers. The concept of Maison was born out of a passion for blending practicality with elegance. Each product is crafted to enhance beauty routines and organize accessories with style. Maison sought to establish a prominent online presence and drive significant sales, so they turned to RevUp Digitals to execute a strategic social media advertising campaign. Their goal was to create a substantial impact in the competitive market of beauty and organization products.
Client Background
Maison, established with a vision to blend functionality and sophistication, specializes in high-quality makeup, skincare, and jewelry organizers. The brand is dedicated to enhancing beauty routines with elegantly designed products that offer style and practicality. Maison approached RevUp Digitals with a mission to elevate their online presence and drive substantial sales in the competitive beauty and organization market.
Service Type
Facebook & Instagram Ads
Year
2024
Duration
3 weeks
Challenge & Results
Challenge
Maison needed to stand out in a crowded market while promoting significant discounts of up to 35%. The challenge was to effectively target and engage a broad audience interested in beauty and organization products, and convert them into loyal customers.
Results
Our 3-week campaign, which included a total of 5 distinct advertising efforts, delivered impressive combined results:
Total Purchases: 1,660
Total Sales: $21,806
Total Amount Spent: $1,784.41
Cost Per Purchase (CPP): $15.90
ROAS: 13.69 on Average
01
Brand Identity
We aligned ad content with Maison’s premium and elegant brand identity. The creative approach highlighted the blend of functionality and sophistication in their products.
02
Ad Creatives
Engaging visuals and compelling copy were crafted to showcase Maison’s premium products and significant discounts. The campaign featured dynamic ads that emphasized the style and practicality of the organizers.
03
Audience Targeting
Our strategy included Custom and Interest-Based Audiences to effectively reach previous visitors, engaged users, and new prospects interested in beauty and organization products.
04
Optimized Ad Spend
By optimizing ad delivery and managing spend efficiently, we achieved a high ROAS and drove conversions effectively.
Results
$21,806
Total Sales
13.69
Return on Ad Spend (ROAS)
7.26%
Conversion Rate
RevUp Digitals’ strategic social media advertising approach significantly boosted Maison’s online sales and engagement, showcasing the impact of creative ad design and precise audience targeting.
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How Our Social Media Campaign Drove $4,743.53 in Sales in just 1 Week | EachandEvery