Funormous creates high-quality, attention-grabbing novelty items designed to spark joy and stand out in the gift market. Despite a loyal customer base, their ad campaigns weren’t translating into scalable sales. They needed a refined, performance-focused approach to turn ad spend into sustainable growth.
Funormous was investing in ads without seeing proportional returns. Campaigns lacked precision targeting, leading to wasted clicks, high CPAs, and underwhelming ROAS. Our goal: maximize returns by reaching the right buyers, improving conversion rates, and scaling efficiently.
$190,000+ Revenue Generated
$48,600 Ad Spend
392% ROAS (3.92x)
74,200+ high-intent clicks
Significantly improved conversion rates with scalable sales momentum
We aligned Funormous’ campaigns with its playful, gift-worthy brand personality. Messaging emphasized fun, uniqueness, and quality, appealing to shoppers looking for products that surprise and delight.
We developed high-performing Google Ads showcasing the brand’s most engaging products with eye-catching visuals and persuasive copy. Dynamic remarketing pulled in shoppers who had already shown interest, reinforced with customer reviews for trust-building.
Our refined targeting strategy focused on in-market audiences with the highest purchase intent. Detailed demographic filters, Lookalike Audiences, and retargeting sequences ensured budget was spent only on buyers most likely to convert.
We implemented real-time bid adjustments and smart bidding to improve cost efficiency. Structured ad funnels guided buyers from discovery to purchase, while urgency-driven promotions accelerated decision-making.
With a data-driven Google Ads system, Funormous transformed ad traffic into measurable revenue growth—proving that even in a competitive market, precision targeting and optimized bidding can turn steady spend into profitable scale.
$21K in 30 Days with 4.46x ROAS | CAT FLAP FEVER
