tCheck specializes in providing lab-grade, portable testing devices for cannabis potency. With the increasing demand for cannabis testing, tCheck needed a more efficient advertising strategy to capture market share, optimize their ad spend, and scale their growth on Amazon.
tCheck needed to optimize its advertising efficiency to maximize growth. Inefficient ad spend was impacting their ability to stay ahead of competitors. The goal was to improve ROAS, reduce ACOS, and scale orders while maintaining profitable advertising spend.
Our 60-day campaign delivered impressive results:
tCheck stands out by offering the most reliable, accurate, and portable THC potency testing devices, catering to both cannabis enthusiasts and businesses that require consistent and accurate results. The brand’s focus on trust, quality, and accuracy was central to our advertising strategy.
Our ad creatives focused on building trust and emphasizing tCheck’s technical accuracy. We crafted targeted messaging that highlighted their lab validation, accuracy benchmarks, and expert testimonials, ensuring that the creatives instilled confidence in the potential customers. The ads included a combination of static and video formats that showcased the effectiveness of tCheck’s products.
We targeted three key segments: professional labs, commercial testing facilities, and home testing users. This approach achieved high conversion rates: 3.8% for professional labs, 3.2% for commercial testing, and 2.1% for home testing.
Return on Ad Spend (ROAS)
ACOS
Total Orders
Total Spend
Through a targeted, precision-driven Amazon Ads strategy, we helped tCheck achieve exceptional growth while maintaining efficient ad spend. Their remarkable 524% increase in sales and 10.1 ROAS demonstrate the power of tailored ad content, strategic audience segmentation, and ongoing optimization. Ready to scale your brand efficiently? Let’s talk about how we can help you achieve similar results.
How We Increased Revenue by 113% to $839,080 in 90 Days with Amazon Ads | U Lace
