Attrell Hyundai, a prominent automotive dealership in Canada, focuses on selling pre-owned vehicles, including hybrid and electric models. With a goal to boost sales, Attrell Hyundai aimed to generate qualified leads through targeted digital marketing strategies.
Client Background
Attrell Hyundai is a leading automotive dealership known for its extensive selection of pre-owned vehicles, particularly hybrid and electric models. With a commitment to sustainability and customer satisfaction, Attrell Hyundai sought to enhance their lead generation efforts through an effective Meta advertising campaign.
Service Type
Facebook & Instagram Ads
Year
2024
Duration
5 days
Challenge & Results
Challenge
Attrell Hyundai needed a cost-effective approach to generate qualified leads for their pre-owned car sales, focusing on attracting environmentally conscious buyers interested in hybrid and electric vehicles.
Results
The campaign achieved remarkable results within just 5 days:
Total Leads Generated: 49
Ad Spend: $332.13
Cost Per Lead (CPL): $6.78
01
Targeted Ad Creative
We developed engaging ad creatives highlighting the benefits of Attrell Hyundai’s pre-owned hybrid and electric vehicles. The visuals and copy were tailored to resonate with the target audience’s values and interests.
02
Audience Targeting
We segmented the audience based on interests, demographics, and behaviors related to eco-friendly living and budget-conscious car buying. This ensured the ads reached potential customers who were genuinely interested in hybrid and electric cars.
03
Real-time Optimization
The campaign was continuously monitored, with real-time adjustments made to audience targeting and ad creatives based on performance data. This proactive approach maximized ad relevance and efficiency.
04
Simplified Lead Generation
Using Facebook and Instagram lead form ads, we made it easy for potential customers to express interest. The forms were designed to be engaging and straightforward, leading to a higher submission rate.
Results Overview
49
Qualified Leads Generated
$332.13
Total Ad Spend
$6.78
Cost Per Lead (CPL)
RevUp Digitals’ strategic Meta advertising campaign significantly improved lead generation efficiency for Attrell Hyundai. This case study highlights the effectiveness of targeted digital marketing strategies in driving qualified leads for pre-owned hybrid and electric vehicles, showcasing the potential for high ROI in the automotive sector.
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